We operate across African countries, including Nigeria, South Africa and Kenya. We comply with applicable data-protection laws, including the Nigeria Data Protection Act 2023 (NDPA), and other comparable privacy frameworks where they apply.

Scope

This policy applies to:

• Users who visit or register on dateafricadiamonds.com;

• Prospective users who provide personal information to us (e.g., through contact forms);

• Anyone who interacts with our services, including our newsletters, social-media pages or other communication channels.

Information We Collect

We collect different types of personal information depending on how you interact with us.

1. Account Information – When you create an account, we collect your username, email address, password, gender, age, country, city and other profile details (such as height, weight, education, profession, relationship status, languages spoken and whether you have children). We also collect photos you upload. This information allows us to create your dating profile and match you with potential partners.

2. Contact Information – If you contact us via email or use the feedback or contact forms, we collect your name, email address and the content of your message.

3. Usage Data – We collect information about how you use our site, such as pages viewed, search criteria, likes, messages sent and received, date and time of interactions, and referral URLs. We use cookies and similar tracking technologies to collect device identifiers (e.g., IP address, browser type, operating system) and site usage statistics.

4. Payment Information – If you purchase premium plans, we (or our payment processors) collect payment card details and billing information. We use secure third-party payment processors; we do not store your full card number.

5. Sensitive Information – Our dating platform is designed for adults. We do not intentionally collect sensitive data such as medical information, political opinions or religious beliefs. Please do not post any sensitive data on your profile or in messages.

How We Use Your Information

We process personal data only when we have a valid legal basis (such as consent, contractual necessity, legitimate interest or legal obligation). We use your information for the following purposes:

1. Provide Services – To create and manage your account, provide matchmaking and search functions, facilitate messaging and maintain the security of the platform.

2. Improve and Develop – To monitor usage patterns, analyse site performance and enhance our services, including developing new features and improving user experience. This may involve pseudonymised or aggregated analytics.

3. Communications – To send transactional emails (e.g., account confirmations, password resets, subscription reminders) and marketing communications about updates, promotions or surveys. You can opt out of marketing emails via the unsubscribe link where provided.

4. Legal Compliance – To comply with our legal obligations under the NDPA and other applicable laws, such as record-keeping, fraud prevention and lawful disclosure to authorities.

5. Protection of Rights – To enforce our terms of service, investigate and prevent illegal activities (e.g., fraud, harassment), and protect the rights and safety of our users and the public.

How We Share Your Information

We respect data-protection principles and only share your personal data in the following circumstances:

• Other Users – Your profile information (excluding your email and password) is shared with other members of our platform to enable matchmaking. You control the information you choose to include on your profile.

• Service Providers – We use third-party service providers to perform functions on our behalf, such as hosting, payment processing, analytics, marketing and customer support. These providers may access your information only to carry out their services and must handle it securely and confidentially.

• Legal Obligations and Protection – We may disclose your information to law-enforcement bodies or regulators if required by law or to protect rights, safety or property (ours or others).

• Business Transfers – If we are involved in a merger, acquisition or sale of assets, your data may be transferred. We will provide notice before any personal data is transferred to a different privacy-policy regime.

We do not sell or rent your personal data to third parties for advertising purposes.

Cookies and Tracking Technologies

We use cookies and similar technologies to recognise you, remember your preferences and analyse site traffic. Some cookies are necessary for the site to operate (e.g., to keep you logged in), while others are used for analytics and marketing. You can manage cookie preferences through your browser settings.

Data Retention

We retain your personal data for as long as your account is active or as needed to provide our services. We may retain some information to comply with legal obligations (e.g., tax or accounting records) or resolve disputes. When your data is no longer necessary, we will delete or anonymise it.

Security Measures

We implement technical and organisational measures to protect your data, including encryption, secure socket layer (SSL) technology for data transmission, password hashing, regular security monitoring and role-based access controls. No system is completely secure, but we work to safeguard your data against loss, misuse and unauthorised access.

International Transfers

Because we may use service providers or infrastructure located in different countries, your data may be transferred to and processed outside your own country. Where transfers cross borders, we use appropriate safeguards and lawful mechanisms to help ensure your data remains protected.

Your Rights

Under the NDPA and similar laws, you may have the right to:

• Right to information – to be informed about how your data is collected and processed.

• Right of access – to request a copy of the personal data we hold about you.

• Right to rectification – to request correction of inaccurate or incomplete data.

• Right to deletion – to request deletion of your personal data when it is no longer needed or where you withdraw consent (where applicable).

• Right to restrict or object to processing – to object to certain processing activities (e.g., direct marketing) or request restriction under certain circumstances.

• Right to data portability – to obtain your data in a structured, commonly used format or transfer it to another service provider, where applicable.

• Right to withdraw consent – you can withdraw your consent at any time where processing is based on consent (e.g., opt out of marketing emails).

To exercise any of these rights, please contact us as described below. We may require verification of your identity before fulfilling requests.

Children’s Privacy

Our services are intended for adults aged 18 and over. We do not knowingly collect data from children under 18. If we learn that a minor has provided personal information, we will delete it as required by law.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements or technology. When we make material changes, we will notify you by posting a prominent notice on our website and, where appropriate, by email.

Contact Us

If you have questions or concerns about this Privacy Policy or wish to exercise your data-subject rights, please contact our Data Protection Officer (DPO) at privacy@dateafricadiamonds.com.

• Nigeria: nigeria@dateafricadiamonds.com

• South Africa: southafrica@dateafricadiamonds.com

• Kenya: kenya@dateafricadiamonds.com

We aim to respond to valid requests within one month, as required by applicable law.

By using our website, you acknowledge that you have read and understood this Privacy Policy.